Well, in video games anyway. A new Illinois law states that so called alcopops cannot be depicted and/or advertised in video games. That is not the full extent of this new law designed to shield the children from these evil drinks, but certainly the stupidest part.
The law states that:
No entity may advertise, promote, or market any alcopop beverages toward children. Advertise, promote, or market includes, but is not limited to the following… (4) the display of any alcopop beverage in any videogame, theater production, or other live performances where the intended audience is primarily children.
The sources to this presume that this law will only effect games rated “T for Teen” and below. But think about it, even the rarely seen AO (Adults Only, 18+) titles are sold to people under 21. Seems kinda like they could enforce it in all video games if they wished. How do you define “children” in this case? Anyone under 21?
Laws like this don’t really do anything to stop kids from drinking (or doing drugs, having sex, whatever), but more so there really haven’t even been any games that advertise alcopops. Hell, I’d venture to say that no game has ever even depicted them. So who is this law for? Somehow, I just don’t see Dante, Master Chief, and Duke Nukem relaxing after a day of murder with a couple of Mike’s Hard Lemonades…
I’m almost a little torn on this, because I loathe advertisements and marketing other than simple product placement, but I also hate the government stepping in with censorship. Either way, this is a pretty fucking stupid law. We have -what- the most corrupt state government in the whole country, and we need to worry about this shit? Really?